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Marketing Executive – Kankanal Solutions

We are seeking a dynamic and creative Marketing Executive to drive the promotion and positioning of our solutions.
This role involves designing and executing marketing strategies to highlight technology value and generate qualified leads.
You will strengthen our brand presence across industries while collaborating closely with sales and product teams.
The ideal candidate combines marketing expertise, technical curiosity, and storytelling skills to engage enterprise clients and partners.

You will develop and implement campaigns across digital, social, and offline channels.
Responsibilities include content creation—brochures, whitepapers, case studies, videos, and blogs.
You will manage website updates, SEO optimization, and digital visibility through LinkedIn, PR, and industry forums.
Lead generation is central: driving demand via email campaigns, webinars, targeted ads, and CRM tracking.
You will organize product launches, trade shows, and tech webinars, supporting channel partner marketing as well.
Performance monitoring with Google Analytics, HubSpot, or Salesforce will be a key responsibility.
KPIs include lead generation, campaign ROI, website traffic, and social engagement metrics.

The role requires a Bachelor’s degree in Marketing/Business/Communications (MBA preferred).
Candidates should have 2–4 years of B2B marketing experience, preferably in IoT, SaaS, or technology.
Proficiency in digital marketing tools, content creation, and analytical reporting is essential.
We seek a self-starter with creativity, communication strength, and eagerness to learn new technologies.